![]() ![]() Mike Golic Jr., who called the game as an analyst for ESPN, said he believed the Mayo Bowl was the most important bowl game of the season, outside of the Playoff semifinals and championship game. But he was confident enough overall that it would all work out to start heavily promoting the dump to come in the days leading up to kickoff. “We said, we can’t force you to do that,” Yoho said. Yoho said that the mayo dump was not beta-tested on any employees, though one intern did try to nominate another intern for such an honor. “The second time they attempted it with just a bit of water, but what was important was how you really have to stir it up to get the consistency for it to be able to pour out.” The first attempt was “aggressive with how watery it was,” Yoho said. Yoho was sent two videos two days before Christmas Eve from the test run. It was the marketing company, Bespoke, that was tasked with making sure that the consistency of the mayo used for the dump was watered down enough to pour out of the vat relatively quickly. “The coach sitting in a chair was, we figured, the best way,” Yoho said. And an easier cleanup, as it took place on concrete. The bath took place after the postgame trophy ceremony, and though it was less spontaneous that way, it was still highly entertaining. Yoho’s team set up a designated spot for the mayo dump about 30 yards into the stadium’s tunnel, with a chair for the coach and a Duke’s Mayo backdrop to highlight the charitable element. But woof.” North Carolina head coach Mack Brown said he’d “let someone hit me with a frying pan” if it meant he won a game. ![]() “It’s a credit to both coaches and what college football is all about,” Yoho said.īefore the game, Beamer said he’s “not a big mayonnaise guy” but that he’d “gladly take one for the team on that one if it means we won a football game. But both head coaches quickly said they’d do it if they won, which was even better. Yoho said he would have happily taken a mascot, a player or an athletic director - anyone who was willing to be doused. He worked with the sponsor and marketing partners, and they eventually settled on the idea of a $10,000 charitable donation to incentivize participation in an actual mayo bath. “But we made the decision that we could never tease it like that again.”Īfterward, Yoho got to thinking about taking the event to the next level. “As the person who monitors social media, it was very controversial - which we were fine with,” said Miller Yoho, the director of communications and marketing for the Charlotte Sports Foundation, which organizes the Duke’s Mayo Bowl. But the winning coach - Wisconsin’s Paul Chryst - was doused with Gatorade on the sideline. Last December, the Mayo Bowl’s Twitter account posted a photo of what looked like it could be a cooler filled with mayo. It might have earned that distinction regardless, but it was certainly helped by a year’s worth of mayo-free frustration. The postgame mayo bath was arguably the most anticipated moment of the 2021 college football postseason outside of the College Football Playoff. ![]()
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